YouTube’s algorithm changes are widely discussed for their ability to boost or bury channels, regardless of how established those channels are. Changes to YouTube happen all the time, often silently, and drastically impact your performance. If you run a YouTube channel, you may have seen a sub-count decrease over the past month, or even a view count decrease for specific videos in your Creator Studio. The reason for this, it seems, is YouTube’s new “Restricted Mode.”
Restricted mode is a hidden setting at the bottom of the YouTube homepage. When you’re not logged in, it is possible that some videos could be hidden if they have been flagged as “restricted” content. This particularly seems to affect political videos, some videos which have commentary on YouTube’s restricted mode specifically, numerous LGBT related videos, and some videos with “strong language,” as defined by YouTube’s policies. We’d imagine a good portion of the content creators we sponsor fit at least one of those three requirements, and so might be experience lower views on videos that have been flagged as “restricted” for stronger language.
Right now, there’s not a whole lot that can be done by creators to reduce the impact of restricted mode. If one of your videos is “restricted,” it will not appear to users who aren’t logged in when visiting your Channel page, and may not even appear in the sidebar (though we aren’t yet sure). For now, it seems that videos which are less political or less provocative in nature will have the best shot of avoiding becoming restricted. Restricted mode will also hide all comments on the videos affected.
Fortunately, it seems like YouTube has already modified its Restricted Mode in some ways – like defaulting it to off, potentially – though it may go away altogether if backlash continues.
To be a successful YouTuber or streamer requires more than just a powerful gaming machine. It also requires more than just skill or an entertaining personality. The world of video content creation is brutal when getting started; you’re looking at weeks that can exceed 80 hours of work, but it’s different from normal “work.” It’s your channel, and that makes the effort all worth it. Running a business – because streaming is now a business – is the ultimate mix of work and play.
But some weeks, it’s just hard to focus on making content. The effects of burn-out are real. Burning out on content creation means that you feel tired every day, and even though the drive to make content might still be there, the energy to do so is not. It’s easy to fall out of love with content creation if you’re struggling to push through exhaustion every day, just to try and make ends meet while building your streaming empire. This is where biohacking comes into play.
- Written by Catalyst | Created on 27 March 2017
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- Written by Catalyst | Created on 22 March 2017
The short answer? No one’s really sure yet; at least, not outside of YouTube. There are good theories about the likes and dislikes built into YouTube, though, and it’s likely that the two buttons do impact the visibility of a content piece. More importantly, we think these buttons might impact visibility and propagation of future content from the same channel. Our sponsored gamers (join here) can use this info to increase content visibility.
The likes and dislike buttons have long been hypothesized to increase video exposure simply by driving more user engagement. To YouTube, “engagement” is the amount a particular user interacts with a content piece beyond viewing it. This is active engagement, not passive. Active engagement includes commenting and liking or disliking a video.
- Written by Catalyst | Created on 16 March 2017
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