Amazon’s Twitch acquisition last year seems to indicate potentially scaling Twitch’s viewership going forward, primarily with regard to moving into the uploads space. The acquisition made sense: Amazon is equipped with some of the world’s largest network infrastructure, and already has a good platform through AWS for file management and user storage.
Going forward, Catalyst suggests that our sponsored gamers begin uploading to both the YouTube and Twitch.tv services. This upload splitting (ideally, duplicate content on each service) will help diversify revenue streams and establish channels in multiple locations. Because YouTube and Twitch still appeal to largely different audiences, the overlap is minimal and exposure is high. To get into the Twitch.tv beta upload service early does mean greater visibility to users privy to the new archival video platform. As Twitch continues to expand, it is possible that this uploads service begins to offer greater content value and serve as the beginning of a direct competitor to YouTube.
- Written by Catalyst | Created on 28 February 2017
At Catalyst Mints, we’ve noticed that YouTube has been boosting some creators while others fall to the wayside. It’s no secret that YouTube has been finely tuning its video display algorithm, silently shifting video results around based upon the current needs of the website. Lately, there’s been big discussion from YouTube giants – PewDiePie, h3h3, and Jacksepticeye included – about YouTube changes that could be modifying the way videos are presented.
Part of this is from the ongoing, known shift to a minutes watched-based approach to YouTube channel and video rankings, but other, lesser-known changes are also changing search and suggested results. The changes mean that some channels could fall off, while others rise; this is typical of YouTube, and is how channel ‘types’ rise and fall on a somewhat regular basis.
- Written by Catalyst | Created on 21 February 2017
Valentine's Day is a time to celebrate those we care about and spend time with family, friends, and loved ones. The Catalyst Team did exactly that - we spent the day working hard to be closest to those we love - customers and fans like you! You seriously mean the world to us, and are the reason why we have been growing and expanding so quickly. 2017 has already been huge for us, and we are planning on accomplishing great things in the rest of the year.
For now, to celebrate our love for you, we have created coupon code 'LOVE' that will give you a 15% discount on all of our energy mints and gear. From now through Sunday, February 19th, use this code either in your cart or at checkout to apply the discount to your entire order. Visit our store today, and load up your cart with the items you love!
- Written by Catalyst | Created on 17 February 2017
The modern world doesn’t much allow for a slowdown. Best case, you normally have to work twice as hard just to take a short vacation or break. Nootropics like Catalyst Mints can help sustain a higher productivity, reduce drowsiness at work, and keep focus so that you can get through your day faster.
Nootropics are cognitive enhancers that can help with overall cognitive functioning and memory, and have lately been blowing up as a way to better focus brainpower on the task at hand. Getting work done more efficiently, without all those little breaks for reddit, means getting home sooner and having more time to unwind. Unfortunately, many nootropics are not safe, contain strange research chemicals, and are made in unregulated locations. Catalyst Mints are the only nootropic that is made in the United States in an FDA registered facility from natural and healthy vitamins, adaptogens, amino acids, and stimulants.
- Written by Catalyst | Created on 14 February 2017