Gaming News

YouTube vs. Twitch: Which Pays Better?

 

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YouTube vs. Twitch: Which Pays Better?

For anyone getting started out in the streaming business, it's easy to get tied-up in concerns over making money. Our advice: Don't focus on that initially. Build content and a following first (see: “How to Make Game Streaming a Job”), then worry about the details.

Still, picking a platform does impact following and speed of growth.

Decide first based on the type of content you'd like to produce. If your work is more post-production intensive, YouTube is the obvious choice – it supports archival uploads more appropriately. For streaming, things become less clear. Both YouTube and Twitch support streaming, and both now have mature and well-rounded game streaming offerings.

Let's just focus on the aspect of money for today. We're assuming that you're already somewhat established at this point, and hopefully have a good idea of the type of channel you're building.

 

Why Did YouTube Flag My Video for Content ID Match?

 

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Why Did YouTube Flag My Video for Content ID Match?

Content ID Match is finally getting some much-needed changes, but it's still the bane of game streaming channels everywhere. You've probably seen notices that content has been “flagged for a content ID match,” and if you've been on the receiving end of that, you know it can be a confusing and frustrating process.

Let's talk about how Content ID works first, then go into why flags are thrown.

When is the Best Time to Post a YouTube Video?

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Best Time to Post to YouTube

You may have noticed that YouTube juggernauts often post videos on a somewhat predictable schedule. LinusTechTips often posts at 4AM EST, for instance, and a lot of livestream content occurs between the hours of 7PM and 11PM EST. There’s a reason for this.

Depending on your geo target and audience, the “best” time to post videos to YouTube will vary – generally, though, the only hard and fast rule is to be consistent. If you’re abiding by embargoes for new game launches, then your only target is to hit that launch time or embargo lift. Otherwise, posting videos consistently at an hour when your audience will see the content is critical. If your audience is primarily comprised of 24-44 gamers (see our previous guide on writing a sponsorship request and learning demographics), then posting during working hours may result in fewer views. Anecdotally, we’ve seen that posting just before work hours begin – e.g. 8AM EST (allows early exposure to pre-work east coasters, and west coasters will awaken to find the content) – or around the east coast’s lunch (12PM-2PM, which will be just as work is beginning on the west coast) works well. Anyone on their lunch break will take a moment to watch videos, and folks on the west coast may be just getting started with the day.

How To Avoid Streaming Burn-Out and Getting Bored of Playing Games

 

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Avoid Streaming Burn-Out

 Our previous guide to make game streaming a job detailed the behind-the-scenes investment for successful game streaming, with one key factor standing out above all: Time.

Investing all of that time streaming, researching games and audio / video equipment, and making sponsorship connections – that's tiring work. It's tough to keep a consistent streaming schedule, but keeping a schedule while also maintaining the balance of business (and staying informed on the industry) is where lines get drawn.

Try to avoid burn-out. This includes getting plain “bored” of playing games at all, but also of the grind that is running a channel and streaming. This article includes a few tips on avoiding content creation burn-out.

 



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