Twitch and YouTube need more competition and alternatives. It is difficult to find the best streaming websites and determine which one should be used. Because of how powerful each has gotten, it’s become hard for smaller channels and upstarts to negotiate terms that are properly favorable for the amount of effort invested. It’s also just harder to get noticed, since there are so many content creators on Twitch, YouTube, and other major content streaming platforms.
- Written by Catalyst | Created on 18 January 2017
YouTube vs. Twitch: Which Pays Better?
For anyone getting started out in the streaming business, it's easy to get tied-up in concerns over making money. Our advice: Don't focus on that initially. Build content and a following first (see: “How to Make Game Streaming a Job”), then worry about the details.
Still, picking a platform does impact following and speed of growth.
Decide first based on the type of content you'd like to produce. If your work is more post-production intensive, YouTube is the obvious choice – it supports archival uploads more appropriately. For streaming, things become less clear. Both YouTube and Twitch support streaming, and both now have mature and well-rounded game streaming offerings.
Let's just focus on the aspect of money for today. We're assuming that you're already somewhat established at this point, and hopefully have a good idea of the type of channel you're building.
- Written by Catalyst | Created on 11 January 2017
Why Did YouTube Flag My Video for Content ID Match?
Content ID Match is finally getting some much-needed changes, but it's still the bane of game streaming channels everywhere. You've probably seen notices that content has been “flagged for a content ID match,” and if you've been on the receiving end of that, you know it can be a confusing and frustrating process.
Let's talk about how Content ID works first, then go into why flags are thrown.
- Written by Catalyst | Created on 03 January 2017
Best Time to Post to YouTube
You may have noticed that YouTube juggernauts often post videos on a somewhat predictable schedule. LinusTechTips often posts at 4AM EST, for instance, and a lot of livestream content occurs between the hours of 7PM and 11PM EST. There’s a reason for this.
Depending on your geo target and audience, the “best” time to post videos to YouTube will vary – generally, though, the only hard and fast rule is to be consistent. If you’re abiding by embargoes for new game launches, then your only target is to hit that launch time or embargo lift. Otherwise, posting videos consistently at an hour when your audience will see the content is critical. If your audience is primarily comprised of 24-44 gamers (see our previous guide on writing a sponsorship request and learning demographics), then posting during working hours may result in fewer views. Anecdotally, we’ve seen that posting just before work hours begin – e.g. 8AM EST (allows early exposure to pre-work east coasters, and west coasters will awaken to find the content) – or around the east coast’s lunch (12PM-2PM, which will be just as work is beginning on the west coast) works well. Anyone on their lunch break will take a moment to watch videos, and folks on the west coast may be just getting started with the day.
- Written by Catalyst | Created on 27 December 2016
Your cart is currently empty.
Fill your cart and
see what the buzz is about.